Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising Daniel Rowles
Publisher: Kogan Page, Ltd.

Jun 12, 2012 - Near-Field Communication Is Shifting Marketing in Japan Simply put, mobile devices that are NFC-enabled can exchange information at close range, making it possible to make payments or verify customer identities. The salesmen had to record all this CI information on paper. For example, Yelp has an app, The latest news and muse about the world of branding, advertising, creativity, communications, technology, social media marketing, and recruitment. Jan 28, 2014 - Mobile technology and smart phones are changing how competitive intelligence (CI) on sales & distribution is done in the FMCG sector. The first, primary This means that your company's website and your mobile customer experience creating marketing channels are more influential among consumers than ever before. For the company and distributor it was a difficult task to record, compile and clean the data. A sales person's job also included CI activities such as understanding pricing, product specification, product positioning, and the marketing strategy implemented by competitors. May 28, 2014 - Imagine all of this embedded in a system that is redesigned around multiple, distributed, inexpensive sensors, apps and communication devices all supporting strong, trusted relationships between clinicians and patients. Deep linking also allows mobile marketers to exploit various other modes of communication to reach his or her customer. Unfortunately, most Use mobile messaging to communicate with consumers. Mobile advertising and mobile marketing will also be affected by emerging technologies. Mar 18, 2014 - Here is a roundup on the trends and technologies that are going to revolutionize this sector. Imagine all That's the connect-the-dots picture of a radically changed, mobile, tech-enabled, seamless health care that is not only seriously better but far cheaper than what we have today. Jan 7, 2014 - Mobile users can look up in-depth reviews from experts, find competing products, read customer reviews and compare prices within just a few minutes of seeing an advertisement. Many mobile devices now have apps, made by various third parties, that "augment" reality by superimposing images, animations, or data on top of a "normal" view. Feb 10, 2014 - But there's one development that I think will truly revolutionize communication: augmented reality.